Analytics
The dashboard the founder actually opens
One screen, six numbers, no scrolling.
- Client
- Cadence Fitness
- Year
- 2026
- Role
- Measurement, dashboard design
- Stack
- GA4, Looker Studio, BigQuery
- 6 Numbers, down from 14 pages
- 1 Screen
- Weekly Actually opened
01 The brief
A 14-page monthly PDF that everybody agreed was thorough and nobody read.
02 The brainstorm
A report that needs explaining is a report that will be ignored the month you are on holiday.
We asked a different question: what decision does this person make each week? There were three — how much to spend, what to shoot next, and whether to keep a channel. Everything that did not feed one of those three was deleted.
Six numbers survived. Each one has a plain-English sentence underneath it saying what to do if it moves. That sentence is the actual product.
03 The build
GA4 with server-side events for the two conversions that matter, a Looker page that fits one screen, and a Monday email with the same six numbers in text.
04 The result
The founder now opens it weekly without being asked, and creative decisions moved from taste arguments to number arguments.
