Ad Creations
Sold in nine days
Real-estate creative that leads with the number, not the house.
- Client
- Whitfield Property Group
- Year
- 2025
- Role
- Copy, design, testing
- Stack
- Figma, Meta Ads, Google Display
- 4.1% CTR
- 10 min To build a new one
- 2x Account average
01 The brief
An agent competing against listings with better houses and bigger budgets.
02 The brainstorm
You cannot win on the property when the property is not yours to choose. So the creative stopped selling houses and started selling the agent's track record.
The headline became a result — days on market — with the house demoted to background texture. It is closer to a recruitment ad than a property ad, which is exactly why it stood out in a feed of identical kitchens.
We tested the honest number against a rounder, better one. The specific number won, as it usually does.
03 The build
A template where the only editable fields are the number, the neighbourhood and the photo, so a new listing takes ten minutes.
04 The result
Click-through rate more than doubled the account average and the cost per valuation request fell substantially.
