Video Edits
Before/after cuts that do not lie
Transformation edits for a category full of dishonest ones.
- Client
- Meridian Interiors
- Year
- 2026
- Role
- Edit, grade, sequencing
- Stack
- Premiere Pro, DaVinci Resolve
- 6 Rooms
- 1:1 Matched framing
01 The brief
Renovation reveals. The category standard is a wide-angle "before" shot in bad light and an "after" shot at a completely different focal length, which everyone can now see through.
02 The brainstorm
The whole genre has trained viewers to be suspicious. So the credibility came from matching, not from flattering: same lens, same position, same time of day, same grade.
Counter-intuitively we made the before shots look better than the client wanted. A fair before makes the after believable, and believable is what converts.
The transition is a straight cut on a beat, not a wipe. Wipes read as a sales technique.
03 The build
Locked tripod positions recorded at survey stage, matched grades, one hard cut per room, no music swell on the reveal.
04 The result
Comment sentiment shifted from "fake" accusations to specific questions about cost and timeline — the kind that turn into enquiries.
