Ad Creations
The table is ready
A vertical creative system that survives four aspect ratios.
- Client
- Saffron House
- Year
- 2026
- Role
- Design system, motion
- Stack
- Figma, After Effects
- 2 hrs Per new variant, from 2 days
- 4 Ratios from one master
- 60% Safe area rule
01 The brief
The same campaign needed to run on Reels, Stories, the feed and a display network without four separate design jobs.
02 The brainstorm
Most teams solve this by designing for 9:16 and then cropping, which puts the logo in a safe zone on one platform and under a UI element on another.
We designed the safe area first — a single grid where the type never leaves the middle 60% and the brand mark sits on a corner anchor that exists in all four ratios. Then the artwork was built outward from it.
Boring, structural, and it removed a whole category of last-minute rework.
03 The build
One master file, four artboards, auto-layout constraints, and a checklist for export naming so the ad account stays legible six months later.
04 The result
Creative turnaround for a new variant dropped from two days to about two hours.
